Rachel Sin

When I first discovered Rachel Sin’s feminine, edgy and structured style at Fashion Art Toronto earlier this year, it was love at first sight!

As a Dainty Girl who loves dresses, her designs speak to my girly side, while satisfying my need to dress professionally with office appropriate styles.

It’s all in the details with Rachel Sin – business in the front, party in the back with sexy cutouts that we can easily throw a blazer over for day time wear.

With a strong background in architecture, Rachel Sin has a keen eye for design and as a result, her designs are perfectly tailored, polished and structured with clean lines, flattering to every shape and sculpted to the female form. A Rachel Sin look is never over done, but there’s serious wow factor in the details – exposed zippers, functional pockets, strong shoulders, soft curves, delicate lace and forgiving ruching.

Since falling for the Rachel Sin brand on the runway, I’ve had the opportunity to get to know Rachel and style her dresses in my own Fall Fashion Photo Shoot. It’s been an absolute pleasure watching her star rise on the Canadian fashion scene as well as abroad and I couldn’t be more excited for her debut at World MasterCard Fashion Week next Thursday!

I’m thrilled to give you a sneak peek into the Rachel Sin S/S 2013 collection with an exclusive pre-fashion week interview! Keep reading for a special promo code to enjoy on RachelSin.com!

Getting to know Rachel Sin:

How did you get started in the fashion industry?
I’m one of those want to do it all people. Fashion design is another channel for creative release, it was something that I always wanted to pursue, but did not think I had to go to school to study. I took sewing classes while completing my Masters in Architecture at Carleton University.

What inspires your designs?
As an architect, you are foremost a designer and you are passionate about good design. You are typically the obsessive controlling type that has the need to shape your own environment. I have learned to open my eyes to the every day and pay attention to details. I get excited when you see something well-made or elegantly designed. When I see something beautiful, I can’t take your eyes off it and I can’t keep it out of my mind. I hope to extend this feeling to my designs, so they become the must-have item in your closet.

Tell me about your Fall 2012 Collection (shapes, materials, inspirations etc.). Reminiscent of the fashions from a Pedro Almodovar film creation, Rachel Sin FW 2012 is darkly romantic defining today’s modern style – an appealing contradiction of strength and vulnerability. The Almodovar protagonist, a.k.a Penelope Cruz – you can’t help but notice as she walks by, the simple form-fitting dress is as visually stunning as her beauty. FW 2012 is a compilation of work to evening dresses, featuring textured lace, faux-fur and shimmering sequins. A feminine neutral toned colour palette consisting of camel, charcoal gray and peach nude elevate the contemporary expression of the collection.

Describe the Rachel Sin woman.
The independent working woman inspires me, because this is who I am and what I love to see in other women. I love seeing strong women who take pride in what they wear and use their wardrobe as an extension of their confidence, originality and personal style.

What’s next for Rachel Sin?
We are looking forward and counting down to World MasterCard Fashion Week. As a designer, producing a runway show is a huge responsibility, because you want absolutely everything to be an expression of your creativity and personal style. 99% of everything happens behind the scenes, the runway show is the last 1% of all the hard work put together for that big moment that ends in 20 minutes. We are working hard at making sure we can do everything ahead of time to ensure that the runway show runs without a hitch. A year ago, I would have never thought of showing at Toronto Fashion Week and here I am.

And I can’t wait to watch the show at WMCFW next Thursday October 25th at 6pm! Here’s a sneak peak at some of the gorgeous designs we’ll see on the runway for SS’13; lots of watermelon pink, navy blue and classic neutrals…

Rachel was so kind to allow me to style pieces from her F/W 2012 collection for a recent photo shoot. I had a fabulous time primping and posing in some gorgeous Rachel Sin dresses and a faux-fur embellished blazer – such elegant and statement making pieces that exemplify the strong yet feminine working woman with an active social calendar. Hope you enjoy my photos featuring Rachel Sin…there more to come featuring fabulous local designers!

Like what you see? The F/W 2012 collection is now available to purchase at the Rachel Sin online shop as well as some stunning previous collections. Rachel has generously offered Dainty Girl readers 20% off using the promo code: DAINTY20. Simply enter the promo code at checkout to enjoy this exclusive discount! This promo code expires on October 31st so scoop up your favourite styles soon!

Special thanks to the lovely and talented Rachel Sin for the interview and the discount! You have an eternal fan in Dainty Girl and I wish you the best of luck at WMCFW next Thursday! I’ll be there cheering you on and adding to my Rachel Sin wishlist