I’m thrilled to announce that I’ve been asked to participate in a special presentation by Lancôme Canada at the Luminato Festival next month! 20 Bloggers for a Rose: The Lancôme Virtual Gallery presents a modern twist on the curation of photos from top Canadian bloggers – and I’m so excited to be part of this group!
Since 1935, Lancôme’s iconic emblem has always been the rose. The rose embodies femininity, colour and light, freshness and sensuality, birth and maturity, innocence and passion, emotion and seduction all in one. To celebrate this majestic flower, Lancôme has asked 20 of Canada’s top beauty, fashion and lifestyle bloggers to share their personal interpretation in the form of a photograph.
The result will be 20 photos presented in a virtual gallery which can only been seen with a smartphone at David Pecaut Square during the festival. At Lancôme’s installation, Festival goers will be invited to download a free smartphone app (available for iPhone or Android) to view the gallery. Once downloaded, people will be able to view the gallery virtually mounted in David Pecaut Square on their phone through an augmented reality technology, offering a fun and innovative digital experience.
We see the virtual gallery as an opportunity to combine art, with social media and innovative technology, creating truly unique experience for festival goers.
Stuart Leitch, General Manager for Lancôme in Canada.
20 Bloggers for a Rose: The Lancôme Virtual Gallery installation will be presented in June at David Pecaut Square during the Luminato Festival in Toronto (June 14-23). I’ll be going to a special launch event on June 13th and Canadian supermodel Daria Werbowy is going to be in attendance. Hope I get a chance to meet her…she’s stunning!
I can’t wait to see the virtual gallery myself – so many wonderful Canadian bloggers (and friends) contributing to it! If you can’t make it downtown for the festival, make sure you follow me on Twitter, Instagram and Facebook for the real time updates and photos.
I totally have Seal’s Kiss from a Rose in my head right now…